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Reputation: The key to your success
| Reputation is the key of success. It has a strong impact on institutions, firms and products. It may be as fruitful as destructive.In fact, thanks to its reputation, Coca Cola remains the first brand world wide detaining a brand value estimated to 67 billion US dollars. This brand value represents 95% more than the assets of the group. On the contrary, several multinationals have gone through bitter experiences and each one has faced a different fate. Some firms perished. Some others changed their names. There are also companies which chose to have a million of sold items returned, at the very early signs of alarm, to avoid their customers’ dissatisfaction.
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 06.02.2010 |
| A Visit to London on British Airways wings |
| With a high quality service that has been awarded many times, the airline company British Airways (www.ba.com) offers to its Tunisian clients the opportunity to visit its famous capital London. The British capital has many attractions both historical and modern, from the London Eye to the National Gallery through to the Tower of London. Thanks to free access to many of the best attractions, there is no better place to soak up the English culture. Make your choice amongst the most popular attractions in London. The list of attractions below is in order of popularity, based on the number of visitors in 2007 or latest available figures in the case of the London Eye (2005) and Madame Tussauds (2000).... Details |
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| 21.10.2009 |
| Khalifa Award for Education to gather support from Tunis’ academic community |
| Khalifa Award for Education held today (Wednesday, October 21, 2009) a press conference at the University of Tunis El Manar, to communicate with the educational authorities and raise awareness about the mechanics and criteria of the Award's third edition. The event is also aimed to encourage various eligible institutions and personalities in Tunis’ education sector to participate in the Award. ... Details |
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