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Reputation: The key to your success

Reputation is the key of success. It has a strong impact on institutions, firms and products. It may be as fruitful as destructive.In fact, thanks to its reputation, Coca Cola remains the first brand world wide detaining a brand value estimated to 67 billion US dollars. This brand value represents 95% more than the assets of the group. On the contrary, several multinationals have gone through bitter experiences and each one has faced a different fate. Some firms perished. Some others changed their names. There are also companies which chose to have a million of sold items returned, at the very early signs of alarm, to avoid their customers’ dissatisfaction.

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latest news :

08.06.2010

Carthage Cement: a successful closing and high perspectives for mega projects

ubscriptions to the capital increase of Carthage Cement (IPO and guaranteed Placement), the largest fundraising (134.9 millions Dinars), closed Wednesday, June 2nd 2010.... Details

02.06.2010

MILLIONS TAKE OFF TO SOUTH AFRICA

As footie fever kicks off, British Airways is preparing to take more than 2.5 million customers to Africa during the forthcoming festival of football.... Details

Latest press releases :

	British Airways explore the world via 2010 Top destinations (174)
	British Airways
	Good news for Tunisian tourists! Leading global premium airline British Airways have selected their top destinations for the year ahead. Landmark sporting events such as the FIFA World Cup, Commonwealth Games and Winter Olympic and Paralympic Games will influence the travel calendar.
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	Libya takes top honours in Redington IT Africa awards (52)
	Redington
	Best Computers, based in Libya, fought off a keen competition from IT distributors from across Africa to win the Redington IT Africa (RITA) award for “Outstanding Performance – Emerging Africa”, during the RITA Awards ceremony held in Dubai recently.
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