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Case Studies
TQB: Creating a Diverse Financial Group
Following 22 years as a development bank focused on project financing, the Tunisian Qatari Investment Bank (Banque Tuniso-Qatarie d'Investissement (BTQI)) was converted in April 2004, into a Diverse Financial Group... More details |
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SITS: Initial Public Offer (IPO’s): 3.5 times the offer
How to make investors and small savers subscribe to the capital of a real state company which stock is primarily held by non resident Saudi shareholders... More details |
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LG CUP: Creating a mini Football World Cup
The Korean household equipment company, Goldstar, getting committed at an international dimension and seeking global leadership, changed its name to LG hoping that it gets adopted quickly adopted throughout its various markets... More details |
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2001 Tunis Mediterranean Games: Repositioning the games as the top’s regional games
Such task is as complex as complicated. The challenge was to recreate and brighten the “blazon” of the Mediterranean Games born in Alexandria in 1952 but fallen in disuse, and to reposition them like a great regional sporting event... More details |
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Tunisia’s candidacy to host the 2010 World Cup: Promoting without overselling
With less than 30 days before the deadline (September 30, 2004) to officially submit candidatures for the hosting and organization of the 2010 World cup, Tunisia, yielding to a tremendous pressure from Libya... More details |
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Qatar Airways: An exceptional shower
The arrival of a new airline company in the Tunisian market requires an exceptional development that publicity no matter how powerful it may be, could not achieve alone. Beyond the traditional first passenger reception... More details |
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Oil price increases: Explaining, Convincing
The blaze caused by huge increase in oil prices, ignited at the beginning of 2005, has become a heavy burden on the Tunisian budget and is leading the authorities to impose successive increases in fuel prices... More details |
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The General Census: Ensure Public Support
How to explain to more than 2 million households the usefulness of the general census, to encourage them to receive the 12.000 census agents and to convince them of the confidentiality of individual data... More details |
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National Consultations: Enriching the debate
For the sake of good governorship, the authorities initiated national consultations to submit different issues to a wide-ranging debate: sector studies, strategies and action plans... More details |
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Gillette Blue II Excel: All about shaving and razors
The challenge was how to make the market launch, in May 2005, of the new Gillette Blue II Excel razor, with a reduced media campaign, a real PR event and introduce the product on the market... More details |
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Social Action: LG Mobile Phone: Connecting hospitalized children
To express the human and social values that LG carries and symbolize the fundamentally useful functionality of its products with limited resources, in a short time, with all the emotions of simplicity and sincerity... More details |
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GE Healthcare: A super star scanner
Where does commerce end and science start? How far can we go to advertise the very top of the line medical scanner, in respect of the medical deontology? How to raise the interest of the doctors, who are the users and potential recipients?... More details |
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Used batteries: Priority to collection
To explain the risks of pollution caused to nature by drained batteries and to encourage their deposit at dedicated collection points... More details |
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