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Five Poles of Expertise
| Reputation includes signs, speeches and gestures. These latters may also be risky.
Graphic, audio-visual identity, sponsoring, patronage and events, but also internal and financial communications are the clue to image.
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| Media have been so powerful and convincing. The multiplicity of printed as well as audio-visual and interactive means of communications has contributed to its worldwide spread and has had a personal target such as SMS and E-Mail... More details |
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| Crisis can not be foreseen. But it can be anticipated, prepared, managed, and evaluated. It is a matter of timely employing all the strategies, plans, measures and dispositions... More details |
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| The growing weight taken by professional corporations, the civil society, public authorities and elected officials call for a special attention... More details |
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| ocial and environmental commitment is essential to the value system. Durable development opens a wide spectrum of activities where one can realize noble achievements in favor of the local communities, childhood, the unprivileged, the handicapped and the old... More details |
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