Reputation is the key of success. It has a strong impact on institutions, firms and products. It may be as fruitful as destructive.

In fact, thanks to its reputation, Coca Cola remains the first brand world wide detaining a brand value estimated to 67 billion US dollars. This brand value represents 95% more than the assets of the group.

On the contrary, several multinationals have gone through bitter experiences and each one has faced a different fate. Some firms perished. Some others changed their names. There are also companies which chose to have a million of sold items returned, at the very early signs of alarm, to avoid their customers’ dissatisfaction.

It takes long years to build a reputation, but only a few seconds to destroy it.

 A reputation is to be built, managed, preserved and capitalized, through strategies, techniques and appropriate tools.
In communications, it requires to deal with corporate, internal and financial communications, crisis management and media relations. It also expresses the commitment of its corporate social responsibilities, mainly in very sensitive branches and fields based on professionalized and innovating processes.

Being consolidated by communication and its new techniques, it is regarded as a vital device.

Supported by a 25-year proved expertise and a large international network, PR Factory puts at your disposal the necessary competence to capitalize on your reputation.

Taoufik Habaieb